Jul 4, 2009 Future
Posted by Aditya
Is Digital Sales the answer?
Based on some responses from the previous part, I researched prospects of digital music sales in the world.
Sometimes government support does help reduce certain activities for the benefit of a nation. Like piracy raids, more control on ISPs like Tapas suggested.
Making money from music sales in any form today – be it CD sales, ringtones, jingles, singles, or whatever is good. But Alok’s point of royalties being pocketed by music companies in all forms – physical and digital – is indeed a worry. Have they not been doing that in India for the last 30 years?
Most musicians also seem to have given up on all this and just continue to make music instead of getting into legal details. The more informed ones are asking for revenue sharing now. But the new ones get away by saying, “when i become big, i will discuss all that with the music companies.” Right now, its “Jo mil raha hai, le le… aur nikal le.”
Today, value for money has entered in almost everything we buy. It always existed; but has become more apparent in our daily lives – recession or not. Be it going to watch movies and spending Rs. 1,000 by a family on tickets and then another Rs. 1,000 on food (…which wife would want to cook after a movie outing… i’d like to salute one if i find one).
Value for money is seen in music CD purchasing also. We virtually end up listening to 2 or maybe 3 tracks which appeal to us individually. Provided there are others in the family who like the rest of the songs, the CD turns out to be a waste of ‘investment’. Plus FM radio stations play a hit song so many times in a day, that the urge to buy a CD also vanishes.
And whoever said that a CD lasts for 50 years. I think people took more care of their LP records than CDs! Check homes with kids around and you’ll know what I mean.
Part 3: Some facts on digital sales in India!