Jul 6, 2009 Future
Posted by Aditya
SO WHAT IS THE DIGITAL WORLD LIKE – in India…?
The digital world of buying “singles” (any track/s from an album) online has opened up opportunities for the music industry globally. It’s just that we in India are not yet accustomed to doing so or have experienced the whole thing yet, as most stores like iTunes don’t operate here as of now.
But all mobile phone users are familiar with buying “welcome tunes” on our phones. And these revenues are helping phone companies offer amazing deals on talktime rates to their consumers.
From sources, I came to know that the song “Pappu can’t dance…” by A R Rahman got 7 million official downloads in India (on phones). Which makes the total revenue Rs. 7 crores. And that too for just one song: just 25-40 seconds of it!
This does imply that there are strong hopes of making money for the music industry with today’s technology too. And lots of it. We need not follow the model adopted by Coldplay and give away songs for free.
Tapas and Prashant gave some counter-points in the previous part. But there sure can be a middle path somewhere. Especially in terms of increasing confidence of using credit cards online, plenty of local digital stores, and the pleasure of quick downloads.
If we have ease of access, government control, secure payment methods and ofcourse some moral ethics left in us, we will go and buy a song online to be heard again and again.
Or will we?