Jul 10, 2009 General
Posted by Aditya
IMSTA Survey 2008 (International Music Software Trade Association)
(3708 respondents from 83 countries across 5 continents)
“Piracy is a social disease.
We are working towards a cure.”
IMSTA’s “Let’s Talk Piracy” survey was designed to gain a better understanding of what music software users think about the subject of “software piracy,” and how IMSTA can best respond to help reduce piracy rates.
IMSTA’s goal was to open the line of communication between music software users and music software companies. Since IMSTA’s efforts are educational, music software users had the opportunity to say what was on their minds, without the fear of prosecution.
CONCLUSIONS from the survey were as under:
1. In general, most respondents expressed a dislike for using pirated music software,even some of the respondents who admitted to using them.
2. Price, copy-protection, try before buy, and bad customer service were the most common reasons the respondents used pirated music software.
3. Many respondents (legitimate and illegitimate users) feel that copy protection is an inconvenience and many use pirated versions to avoid the “hassles” (as they say)
involved with certain copy protection methods.
4. Many people feel that if they are not making money from music, they should not have to pay the same prices as the professionals who do make money from making music.
5. Bad treatment of legitimate customers by certain software companies is yet another reason some have chosen pirated versions of the products they had bought. Most of these customer service issues had to do with the hassles involved in replacing lost or damaged dongles, CDs, and other copy protection problems.
6. For the most part, many people agree that pirated versions are a good way for potential users to get to know a software product and to see whether they would like to purchase
it or not. They feel that limited functionality of demo and lite versions of software products do not allow them to get a full understanding of the product. They feel
that they are well served by pirated versions before they make an investment in a product that they can’t return if it proves to be useless to them.
7. There is wide acceptance of IMSTA’s education approach to facing piracy with a majority of respondents voicing strong adversity to aggressive methods. A majority remain sympathetic to the notion that people should buy the software they use.
If the consumption of any product increases, the price automatically comes down.
In many cases, Indian distributors of software find it difficult to bring down prices significantly because the number of units sold are negligible.
So buying originals is for the benefit of all. Also in terms of prices.