Business of Music in India

…exploring the future…

Piracy of music software – Part 2:

IMSTA Survey 2008 (International Music Software Trade Association)

(3708 respondents from 83 countries across 5 continents)

“Piracy is a social disease.
We are working towards a cure.”

IMSTA’s “Let’s Talk Piracy” survey was designed to gain a better understanding of what music software users think about the subject of “software piracy,” and how IMSTA can best respond to help reduce piracy rates.

IMSTA’s goal was to open the line of communication between music software users and music software companies. Since IMSTA’s efforts are educational, music software users had the opportunity to say what was on their minds, without the fear of prosecution.

CONCLUSIONS from the survey were as under:

1. In general, most respondents expressed a dislike for using pirated music software,even some of the respondents who admitted to using them.

2. Price, copy-protection, try before buy, and bad customer service were the most common reasons the respondents used pirated music software.

3. Many respondents (legitimate and illegitimate users) feel that copy protection is an inconvenience and many use pirated versions to avoid the “hassles” (as they say)
involved with certain copy protection methods.

4. Many people feel that if they are not making money from music, they should not have to pay the same prices as the professionals who do make money from making music.

5. Bad treatment of legitimate customers by certain software companies is yet another reason some have chosen pirated versions of the products they had bought. Most of these customer service issues had to do with the hassles involved in replacing lost or damaged dongles, CDs, and other copy protection problems.

6. For the most part, many people agree that pirated versions are a good way for potential users to get to know a software product and to see whether they would like to purchase
it or not. They feel that limited functionality of demo and lite versions of software products do not allow them to get a full understanding of the product. They feel
that they are well served by pirated versions before they make an investment in a product that they can’t return if it proves to be useless to them.

7. There is wide acceptance of IMSTA’s education approach to facing piracy with a majority of respondents voicing strong adversity to aggressive methods. A majority remain sympathetic to the notion that people should buy the software they use.

***

If the consumption of any product increases, the price automatically comes down.

In many cases, Indian distributors of software find it difficult to bring down prices significantly because the number of units sold are negligible.

So buying originals is for the benefit of all. Also in terms of prices.

7 Responses to “ Piracy of music software – Part 2: ”

  1. Tapas Relia Says:

    Sorry missed on on the previous post.

    The survey is what I should’ve guessed anyway.

    Bad customer Service is no excuse at all.
    Not everyone is complaining. And moreover, how WOULD you know the quality of service without even being eligible for one?? Google??
    That’s no yardstick to judge someone.

    Try before buy is also an age old ‘Ghisa Hua’ excuse. All leading software companies are handing out free trial versions which are actually very usable. If you can’t judge a full version of a plugin even after 30 days of a FREE trail… then you never wanted to buy it in the first place.

    The authorization (Copy Protection Hassle) process has become really simple today. Companies today ship with TUTORIAL DVD’s for people who still don’t understand this simple system. They also offer these videos online.
    They are just plain lazy to do anything.
    So that’s no excuse either.

    “Bad treatment of legitimate customers”
    “hassles involved in replacing lost or damaged dongles”
    You really expect it to be as simple as “Hello East-West? Ya hi my dog just ate my dongle, can you send a new one asap please? “Yes definitely sir you’ll get it by today evening”

    Please understand the companies situation. There is no way they can know if you are bluffing. How can they just trust you and send a replacement.
    Moreover its really not that bad if you still have your damaged dongle, they DO replace it, its a standard policy. Ship your damaged one and THEN get your replacement. Its just fair…
    Losing your Dongle is no different from losing/damaging any piece of Hardware in your studio… its expensive,it takes time to repair, and the only way out is buy a NEW one costing as much.

    All said, the real reason why these excuses exist is the easy availability of pirated stuff.
    If my knowledge serves me right, no software today that requires a dongle is being cracked. Only serial based libraries are being copied. Maybe all manufacturers should now start moving to dongle protection. Its the best IMHO.
    Very little hassle for users also, just plug in the dongle and run it on any machine. Maybe they should ship with pre-authorized dongles. Easy for the end user,
    Install it, Plug it, Forget it !!


  2. alokpunjani Says:

    I do agree with Tapas on making sure copy protection is dongle based.. and iLok is doing a good work..

    Even if your dongle gets eaten by your dog.. if you’ve purchased a downtime.. you have all your licenses within a few hours.. on a new ilok..
    But you still have to send them the recovered/broken ilok.

    What does most of the companies say say about this Adi.. ?


  3. Aditya Says:

    i’ve interacted with owners of many software companies and some international musicians as well.

    copy protection keys have helped the sales go up indeed and only serious buyers go for such products.

    the unfortunate part is that product price goes up. and there are some musicians who complain that its time consuming to download licenses on these USB keys (like Syncrosoft and iLok) especially when you are in the middle of a project.

    iLok protection is valid for mostly the expensive softwares like Waves. Not many are covered by it.

    So the onus is on the user to take care of the dongle. just like he does of his own ;-)


  4. Michelle Says:

    Sorry missed on on the previous post.

    The survey is what I should’ve guessed anyway.

    Bad customer Service is no excuse at all.
    Not everyone is complaining. And moreover, how WOULD you know the quality of service without even being eligible for one?? Google??
    That’s no yardstick to judge someone.

    Try before buy is also an age old ‘Ghisa Hua’ excuse. All leading software companies are handing out free trial versions which are actually very usable. If you can’t judge a full version of a plugin even after 30 days of a FREE trail… then you never wanted to buy it in the first place.

    The authorization (Copy Protection Hassle) process has become really simple today. Companies today ship with TUTORIAL DVD’s for people who still don’t understand this simple system. They also offer these videos online.
    They are just plain lazy to do anything.
    So that’s no excuse either.

    “Bad treatment of legitimate customers”
    “hassles involved in replacing lost or damaged dongles”
    You really expect it to be as simple as “Hello East-West? Ya hi my dog just ate my dongle, can you send a new one asap please? “Yes definitely sir you’ll get it by today evening”

    Please understand the companies situation. There is no way they can know if you are bluffing. How can they just trust you and send a replacement.
    Moreover its really not that bad if you still have your damaged dongle, they DO replace it, its a standard policy. Ship your damaged one and THEN get your replacement. Its just fair…
    Losing your Dongle is no different from losing/damaging any piece of Hardware in your studio… its expensive,it takes time to repair, and the only way out is buy a NEW one costing as much.

    All said, the real reason why these excuses exist is the easy availability of pirated stuff.
    If my knowledge serves me right, no software today that requires a dongle is being cracked. Only serial based libraries are being copied. Maybe all manufacturers should now start moving to dongle protection. Its the best IMHO.
    Very little hassle for users also, just plug in the dongle and run it on any machine. Maybe they should ship with pre-authorized dongles. Easy for the end user,
    Install it, Plug it, Forget it !!


  5. Bruce Says:

    I do agree with Tapas on making sure copy protection is dongle based.. and iLok is doing a good work..

    Even if your dongle gets eaten by your dog.. if you’ve purchased a downtime.. you have all your licenses within a few hours.. on a new ilok..
    But you still have to send them the recovered/broken ilok.

    What does most of the companies say say about this Adi.. ?


  6. Jordan Says:

    Sorry missed on on the previous post.

    The survey is what I should’ve guessed anyway.

    Bad customer Service is no excuse at all.
    Not everyone is complaining. And moreover, how WOULD you know the quality of service without even being eligible for one?? Google??
    That’s no yardstick to judge someone.

    Try before buy is also an age old ‘Ghisa Hua’ excuse. All leading software companies are handing out free trial versions which are actually very usable. If you can’t judge a full version of a plugin even after 30 days of a FREE trail… then you never wanted to buy it in the first place.

    The authorization (Copy Protection Hassle) process has become really simple today. Companies today ship with TUTORIAL DVD’s for people who still don’t understand this simple system. They also offer these videos online.
    They are just plain lazy to do anything.
    So that’s no excuse either.

    “Bad treatment of legitimate customers”
    “hassles involved in replacing lost or damaged dongles”
    You really expect it to be as simple as “Hello East-West? Ya hi my dog just ate my dongle, can you send a new one asap please? “Yes definitely sir you’ll get it by today evening”

    Please understand the companies situation. There is no way they can know if you are bluffing. How can they just trust you and send a replacement.
    Moreover its really not that bad if you still have your damaged dongle, they DO replace it, its a standard policy. Ship your damaged one and THEN get your replacement. Its just fair…
    Losing your Dongle is no different from losing/damaging any piece of Hardware in your studio… its expensive,it takes time to repair, and the only way out is buy a NEW one costing as much.

    All said, the real reason why these excuses exist is the easy availability of pirated stuff.
    If my knowledge serves me right, no software today that requires a dongle is being cracked. Only serial based libraries are being copied. Maybe all manufacturers should now start moving to dongle protection. Its the best IMHO.
    Very little hassle for users also, just plug in the dongle and run it on any machine. Maybe they should ship with pre-authorized dongles. Easy for the end user,
    Install it, Plug it, Forget it !!


  7. clidetizeta Says:

    Nowadays numbers of people listen to the music – sort of music, artist, band or singer seems to be not so important. The most meaningful thing is that music and listening to it can be a big pleasure for our minds, moods and ears. However, these times we have much more opportunities to gain and listen our favourite songs, even if it is not legal. Today, when the Internet is almost everywhere and technology is so developed, we can download music and enjoy best songs forever. It is very comfortable, but it does not have to be legal. On the Internet we can find huge numbers of files named as mp3′s. These files are special formats of music, which once downloaded on our computers, can be listened over and over again. Sometimes bands publish their songs on the websites and then downloading is legal. Unfortunately, increasingly, people commit the crime and publish songs without the artist’s knowledge. To avoid this uncomfortable situation, we should always check the song, check the website – it makes us sure that this is safe and we won’t be criminal. What do You think about it?

    wyszukiwarka mp3