Business of Music in India

…exploring the future…


From a one page website in 2001 which started as an experiment, today showcases and sells the world’s leading professional audio brands of hardware and software.

This has been possible thanks to the ongoing efforts of all the stakeholders and well wishers of the company. Do visit the website and know more about unique products introduced in the country that help even children to aim at becoming professional musicians.

Many people say that we could have thought of a better name, an international name, a generic term. But if we have companies with names of individuals from the West, why can’t we be proud of using a Hindi word which means “pure light”, “a guiding light”… A mission started by Mr. Nikhil Mehta in 1977 at Mumbai – to help musicians in every way possible. We are continuing the philosophy in 2011. Ofcourse, commercial interests are to be taken care of as well. has membership cards which can be used at various affiliates across India to avail exclusive offers, discounts, etc. For every software you buy from us, we part our profits with for a cause close to your heart. Keep shopping!

* Our new logo “SA” encompasses the foundation of music in many ways possible.
* Our design division – iMPRESSiONZ – based at Ahmedabad, India, offers design solutions, online marketing, etc. for the music industry of India.